What started as a way to poke fun at a certain teammate eventually turned into an iconic brand for Julian Edelman with products inclusing gameday gloves, t-shirts, hats, and even the children's books you'd read at bedtime after a Sunday W.

Julian Edelman became one of the first athletes with an established personal brand back in 2016 with JE11. Since then, Edelman's been repping JE11 everywhere from the the field on game day, to your TV screens on late night, all the way to his various pop up shops throughout the greater Boston area.

Julian Edelman recently talked about the journey from creating the brand and how it integrated into his social and online presence during his playing days in a brand new video he released in 2026 that can be found below